Women Are Growing The Outdoor Industry
According to the National Sporting Goods Association, the total number of hunters in the U.S. decreased slightly (0.05 percent) between 2008 and 2009, the number of female hunters increased by 5.4 percent, netting 163,000 new female participants. Growth areas for women included muzzleloading (up 134.6 percent), bow hunting (up 30.7 percent) and hunting with firearms (up 3.5 percent).
Also according to the U.S. Fish and Wildlife Service, which issues hunting statistics every five years, in 2006 women made up about 9 percent (or 1.2 million) of the 12.5 million hunters in the U.S., showing a slight increase over 2001. The report also noted that 304,000 girls ages 6 to 15 hunted from 2001 through 2006, a 50 percent increase over the period 1991 through 1996.
The National Sporting Goods Association noted in 2009 that there has been a significant increase in female hunters across the country. In 2009, the association reports, there was a 5.4 percent rise in female hunters, adding some 160,000 women hunters to an estimated 1.2 million already hunting.
Additionally, the U.S. Fish and Wildlife Service reported that in 2006 there was a reported $22.9 billion spent on hunting related expenditures.
Based on these facts, if spending were divided evenly between all participants, the market for women and girls in 2006 totals $2.29 billion. Based on recent trends, it is evident that this market continues to grow. These figures only include those participating in hunting. An unstated market that should be considered is the wives, daughters, and girlfriends of the 21.8 million active hunters in the U.S.
More recently, according to the National Sporting Goods Association report for 2011, the total number of hunters and anglers in the U.S. increased 3 percent from the 2006 report which equates to more than 90 million U.S. residents.
The total number of regular participants for both fishing and hunting between 2006 and 2011 were 37.4 million, 9.4 million in which participated in both activities. The number of sportspersons rose from 33.9 million in 2006 to a reported 37.4 million in 2011.
Expenditures rose from $85.5 billion in 2006 to $89.8 billion in 2011. It is important to consider the rising number of hunters and fishermen from 2006 to 2011 but also that the data also shows that an additional 71.8 million participated in at least one type of wildlife-watching activity such as observing, feeding and photographing wildlife.
Also according to the National Sporting Goods Association report for 2011, it was reported a total of $89.8 billion spent on hunting related expenses. 48 percent of this total (or $43.2 billion) was spent on equipment, 16 percent ($14.3 billion) was spent on other expenses, and 36 percent (or $32.2 billion) was spent on trip related expenses.
More specifically, it was reported in 2011 that 8.9 women participated in fishing activities and 1.5 million women hunted. It is important to note the unstated market of wives, daughters, and girlfriends of the 13.7 million active hunters in the U.S. The number of female hunters increased from 2006 to 2011 by 3 percent, netting approximately 300,000 new female participants. It is apparent that hunting related activities are continuing to remain a growing interest among women.
Women’s interest in the hunting industry is quickly growing. The short-term changes in the industry will be that more companies will recognize the need for more feminine hunting products because of the significant lack thereof. The long-term changes in the industry will be equal in regards to gender interest and participation. Hotleaf is poised to take advantage of this growing market because it is the very first women’s specific functional camouflage on the market.
Hotleaf possesses the ability to think outside the box by offering bold and feminine camouflage and caters to the consumer in the outdoor sports industry.