Research RSS

REI, Research -

Outdoor industry brands face an ethical dilemma to create sustainable and environmentally friendly products while focusing on reducing carbon emissions from their manufacturing facilities. This dilemma is not unique to the outdoor industry, and in fact, the majority of manufacturers in textiles and other products are facing the pressure of adapting a new policy to address the carbon emissions that their factories are releasing into the atmosphere. Brands across the outdoor industry such as Recreational Equipment Incorporated (REI) have been focusing on efforts to reduce this problem. REI is a national retail cooperative famous for its outdoor apparel and equipment...

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“Instead of raising eyebrows at the thought of a woman in a masculine position or hobby, eyebrows need to be raised at the negative and judgmental behavior by those who are doing it.” I asked this question in the popular Facebook group “She Huntress - Community Tribe for Women Who Hunt” and the answers I got back were astonishing. 41 women from the group left comments explaining why they thought yes or no. Out of the 41 comments, 26 of them said yes, there are barriers.  I’ve wondered the answer to this question myself and it’s apparent from the comments...

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Pink, Research -

What can you hunt in Hotleaf besides flamingos? Ungulates (And no, we do not actually hunt flamingos, but it would make a hilarious parody). What are Ungulates? Ungulates are hooved animals such as deer, elk, moose, etc. How does pink actually work? Ungulates are red-green color blind. That means that they do not perceive those colors in the range of 550-750 nm (certain greens, oranges, reds and pinks) in the visual light spectrum like humans do. Pink appears to ungulates in different shades of grey, each shade depending on the hue of the pink. Human eyes have more cone cells than ungulates...

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Eco-friendly, REI, Research -

The Issue The outdoor industry as a whole faces an ethical dilemma to produce outdoor products that are good for the outdoors. Companies and brands such as Columbia, Patagonia, REI, Inc. focus on manufacturing and selling products to consumers that enjoy the outdoors and nature and the majority whom are interested in being environmentally friendly to minimize their carbon footprint. Keeping this in mind, these brands face the ethical dilemma to produce products that are quality as well as environmentally friendly while still making as much revenue as possible. The problem that they face is that most manufacturers are overseas...

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MARKET OPPORTUNITY We’ve identified a clear opportunity to bring something new to market. In extensive discussions with leading brands across the hunting sport sector, western sector and equestrian sector, we continue to hear the same thing: camo design remains skewed towards a male audience. Yet in our own Hotleaf sponsored market study and through ongoing social media dialogue with the female audience, there is a clear demand for a print like Hotleaf that brings together science, performance and feminine aesthetic. Hotleaf is proven in the field based on the latest science in deer (ungulate) vision The brand is founded by...

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