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According to the National Sporting Goods Association, the total number of hunters in the U.S. decreased slightly (0.05 percent) between 2008 and 2009, the number of female hunters increased by 5.4 percent, netting 163,000 new female participants. Growth areas for women included muzzleloading (up 134.6 percent), bow hunting (up 30.7 percent) and hunting with firearms (up 3.5 percent). Also according to the U.S. Fish and Wildlife Service, which issues hunting statistics every five years, in 2006 women made up about 9 percent (or 1.2 million) of the 12.5 million hunters in the U.S., showing a slight increase over 2001. The...

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Ariat -

Ariat partners with Hotleaf. Read all about it here: https://www.newswire.com/news/ariat-partners-with-hotleaf-camo-on-limited-edition-womens-outdoor-19883968

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Hotleaf, Muck Boot -

We are so excited to be partnered with Muck Boots. What is more perfect than our favorite camouflage featured on our favorite neoprene boot? Their Hotleaf products can be found at retailers nationwide.   Here's a link to the Hotleaf Camouflage Muck Boots at Cabela's: shop now Send us your pictures of you in them for a special discount on our site! (Photo credit: Cabela's)

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Research -

MARKET OPPORTUNITY We’ve identified a clear opportunity to bring something new to market. In extensive discussions with leading brands across the hunting sport sector, western sector and equestrian sector, we continue to hear the same thing: camo design remains skewed towards a male audience. Yet in our own Hotleaf sponsored market study and through ongoing social media dialogue with the female audience, there is a clear demand for a print like Hotleaf that brings together science, performance and feminine aesthetic. Hotleaf is proven in the field based on the latest science in deer (ungulate) vision The brand is founded by...

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Ariat, Western Lifestyle Retailer -

Check out the latest news about Hotleaf Camouflage and Ariat featured in Western Lifestyle Retailer. Kelly Gentine, brand marketing manager for Ariat talks camo here.  

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