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REI, Research -

Outdoor industry brands face an ethical dilemma to create sustainable and environmentally friendly products while focusing on reducing carbon emissions from their manufacturing facilities. This dilemma is not unique to the outdoor industry, and in fact, the majority of manufacturers in textiles and other products are facing the pressure of adapting a new policy to address the carbon emissions that their factories are releasing into the atmosphere. Brands across the outdoor industry such as Recreational Equipment Incorporated (REI) have been focusing on efforts to reduce this problem. REI is a national retail cooperative famous for its outdoor apparel and equipment...

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Eco-friendly -

It's no secret that we love the outdoors. Conservation and reducing our carbon footprint are two values we hold close. Every Hotleaf camouflage shirt is made of 4 recycled plastic bottles and our hoodies are made from 20 plastic bottles. We are doing our part to reduce our impact on the environment and our goal is to have 100% of our inventory made from recycled materials by 2025. Not only do we have sustainable camouflage apparel, but we also believe in comfort and quality. We use recycled polyester blend fabric to ensure the most comfortable and flattering fit. What is a Carbon Footprint and Why...

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Research -

“Instead of raising eyebrows at the thought of a woman in a masculine position or hobby, eyebrows need to be raised at the negative and judgmental behavior by those who are doing it.” I asked this question in the popular Facebook group “She Huntress - Community Tribe for Women Who Hunt” and the answers I got back were astonishing. 41 women from the group left comments explaining why they thought yes or no. Out of the 41 comments, 26 of them said yes, there are barriers.  I’ve wondered the answer to this question myself and it’s apparent from the comments...

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Pink, Research -

What can you hunt in Hotleaf besides flamingos? Ungulates (And no, we do not actually hunt flamingos, but it would make a hilarious parody). What are Ungulates? Ungulates are hooved animals such as deer, elk, moose, etc. How does pink actually work? Ungulates are red-green color blind. That means that they do not perceive those colors in the range of 550-750 nm (certain greens, oranges, reds and pinks) in the visual light spectrum like humans do. Pink appears to ungulates in different shades of grey, each shade depending on the hue of the pink. Human eyes have more cone cells than ungulates...

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If you haven't already heard of them, check out the American Daughters of Conservation. Their mission statement is "Women dedicated to North American wildlife conservation efforts, while inspiring fellow women and young girls to expand their knowledge of the outdoor sporting world." Why We Love Them They are a like minded group of women who like to hunt and fish who are focused on conserving wild game habitats and educating women in all things outdoors. The American Daughters of Conservation said, " We have come together to conserve wild game habitat and educate women and young ladies in all things...

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